The new ION packaging

Note: I no longer work with IonLab since Nov 12 of 2009.

Today is the second birthday of our ION USB Charger and we are happy to announce that it is now available in a new and improved packaging!

We needed some improvements to our packaging because:

  1. Our previous packaging did not have the product visible.
  2. The packaging needs to have a hook so it can be hung – that is how all accessories are placed in a retail store these days.
  3. We had room for improvement on the look of the box.

The new packages arrived in a box:

The packaging has arrived

And we soon formed an assembly line. I removed the ions from the previous packaging:

Taking out the old packaging

Vikram filtered out the new packages, including rejecting any damaged ones:

Clean 'em up

Varun folded the boxes and put the new ions in them:

Varun putting the ions in the new packages

It doesn’t sound glamorous, isn’t prestigious to talk about, but it sure was a lot fun and exciting. That’s what startups are about!

Vikram totally excited
ions galore

Here are the newly-packaged ions stacked back in the box:

Stacking them in a box

Just to put things in perspective, here is our packaging and its size compared to the competition:

Comparing our size to the competition

And here is our previous and new packaging:

Old vs. New packaging

Here is the sleek “product photography” version:

The ION USB charger

You can grab an ION with the new improved packaging at www.ion.co.in :)

Note: Cross-posted from our company blog

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Jamie Larson
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