ionlab - Swaroop CH

Swaroop CH

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ionlab

A collection of 15 posts

Leaving IonLab

Yesterday was my last day at IonLab, the company that I built with a few friends. It has been a wild ride but I could continue no longer. I am leaving due to internal differences on the progress and transparency in the company. We have been well-supported in our experience,

Coming soon… TrackEveryCoin, a personal finance system

Note: I no longer work with IonLab since Nov 12 of 2009. Amazon conducted a poll just before the start of the year 2009 asking people on what are their New Year Resolutions. The top two resolutions were (1) Lose Weight and (2) Get Your Finances in Order. What is

The new ION packaging

Note: I no longer work with IonLab since Nov 12 of 2009. Today is the second birthday of our ION USB Charger and we are happy to announce that it is now available in a new and improved packaging! We needed some improvements to our packaging because: 1. Our previous

What's in a name, indeed?

Note: I no longer work with IonLab since Nov 12 of 2009. Vikram has written an interesting post on whether the name of a brand matters which got me thinking. I don’t think it’s that simple. I believe that Company name doesn’t matter. Product name matters. This

What we do at IONLAB

Note: I no longer work with IonLab since Nov 12 of 2009. When I meet people and have a conversation, they eventually ask the question “So, what do you guys do?” I like to say “We make stuff” but that’s hardly understandable. The best example I like to give

IONLAB – The Next Experiment

Note: I no longer work with IonLab since Nov 12 of 2009. It’s been nearly 5 months since I last quit my job. Five months. Wow. It’s weird because it doesn’t feel that long. I spent most of the first few months whiling away, and I thoroughly

Launch of ion2

Note: I no longer work with IonLab since Nov 12 of 2009. Last week, we quietly relaunched ion, our USB charger. The very next day, we shipped ions to customers in Bangalore, Hyderabad, Kolkata and Mumbai. And an hour ago, I shipped one to Bhubaneswar. It’s good to be

Happy Birthday to ion

Note: I no longer work with IonLab since Nov 12 of 2009. One year ago, on this day, we launched ion, the ipod charger. The launch was just one blog post. That’s it. Within two hours, Atul Chitnis bought the first ion in our online store. We celebrated. But

Vegetable 2.0

Note: I no longer work with IonLab since Nov 12 of 2009. The other day, mom was telling me why she has completely switched from the traditional neighbourhood HOPCOMS (Horticultural Produce Cooperative Marketing Societies) outlet to the [email protected] store to buy the vegetables. I got curious and asked to explain.

ion on a roll

Note: I no longer work with IonLab since Nov 12 of 2009. First, there was the Mint financial newspaper’s article on “casualpreneurs” in the July 8th, 2007 edition which featured ion. FYI, Mint is a joint collaboration between the Hindustan Times and the Wall Street Journal. Then, there was

OpenCoffeeClub 2

Note: I no longer work with IonLab since Nov 12 of 2009. Yesterday morning, I dropped in on the OpenCoffeeClub Bangalore, 2nd edition. It’s supposed to be a place where people interested in entrepreneurship show up, have coffee together and discuss. The theme of the meet was marketing. There

ion logo designs

Note: I no longer work with IonLab since Nov 12 of 2009. One of the many parts in the creation of ion was the designing of the look and feel of the product. We do very limited direct selling (we sell mostly online) and from what I’ve seen, people

ionized

Note: I no longer work with IonLab since Nov 12 of 2009. The past couple of weeks has been a rollercoaster ride for us and for ion. Sales has been very good so far, but our observation is that people in India are still hesitant to buy online from reasons

ion and the police

Note: I no longer work with IonLab since Nov 12 of 2009. This incident happened about three weeks ago when the preparations for ion were in full swing, and Vikram and myself worked all day long to create the posters for ion as well as the website itself. At one

The ion : ipod charger, mobile charger and more

For the past couple of months, I’ve had very busy weekends because I’ve been helping out a couple of friends launch a product. Why talk about it today? Because today is launch day! I’m talking about “the ion” – a charger for your iPod. Get the ion, plug