Note: I no longer work with IonLab since Nov 12 of 2009.

The past couple of weeks has been a rollercoaster ride for

us and for ion.

Sales has been very good so far, but our observation is that people in

India are still hesitant to buy online from reasons such as credit

card security concerns (understandably so) to recently Paypal changing

their UI making it more difficult for the average person to understand

what to do. So, we started accepting offline payments and that has

worked out well.

What’s the response to ion? Simply amazing. I mean if you think about

it, it’s just a charger

(<marketing-pitch>and works really really

well</marketing-pitch>), and yet people are so appreciative and

supportive of what we are trying to do. The clincher is that it

solves a real problem. I’ve often heard the phrase “I just needed

something like this.”

As we say in our about page:

Moral of the story : “See a need, fill a need” — ‘Robots’ movie.

The three biggest points about “ion” (both the company and the

product) that people like are: