ion logo designs

Note: I no longer work with IonLab since Nov 12 of 2009.

One of the many parts in the creation of

ion was the designing of the look and

feel of the product.

We do very limited direct selling (we sell mostly online) and from

what I’ve seen, people just see the finishing and packaging of the ion

and instantly buy it. My understanding is that based on how the

product looks and feels, we assume that the same level of “attention

to detail” has been maintained even in the internals of the product.

In other words, “if it looks good, the product must work good”. Heck,

we even apply the same logic to boys and girls, we obviously go for

the good looking ones… must be something in the genes.

As I was saying, good look and feel increases the “sellability” of the

product as well as the desire of the customer to buy the product. It

so turned out that we were lucky to arrive at a combination of both

good packaging and a solid product (thanks to Vikram’s electronics

prowess).

We sought help from a friend Diwan

Babu (of Guru ColorTech) who did some

“amateur” designing for us and it came out really well. He made some

four designs (well, actually three since two are variations of the

same basic design):

All four were good designs, and we didn’t know how to choose between

them.

My view was that I didn’t like the black one because the long ‘i’

makes it look like ‘j’ and the red one was too bright. I was biased

towards the blue horizontal one, especially because I remembered what

Philip once

said:

We happened to be sitting in front of a Nike showroom thinking about

what to do, and this crazy idea of asking real people came up (okay, I

admit it was me who suggested it, but catching random people and

talking to them is not my thing, so those two did most of the hard

work). Several people, who tried to walk in to the store, were

bombarded by us asking about which logo they would prefer. Just to

make sure we were doing a proper survey, we changed the order of the

logos (so that they’re not biased towards the one in the center,

etc.), we asked people of different age groups, and so on.

It was a clear decision – the blue (horizontal) logo was going to be

the look of the ion.

After that, we used the blue logo as our basis to create many more

designs such as the posters, the

banner and the final box design:

It was “too blue” all the way, heh.