Note: I no longer work with IonLab since Nov 12 of 2009.
We needed some improvements to our packaging because:
- Our previous packaging did not have the product visible.
- The packaging needs to have a hook so it can be hung - that is how all accessories are placed in a retail store these days.
- We had room for improvement on the look of the box.
The new packages arrived in a box:
And we soon formed an assembly line. I removed the ions from the previous packaging:
Vikram filtered out the new packages, including rejecting any damaged ones:
Varun folded the boxes and put the new ions in them:
It doesn't sound glamorous, isn't prestigious to talk about, but it sure was a lot fun and exciting. That's what startups are about!
Here are the newly-packaged ions stacked back in the box:
Just to put things in perspective, here is our packaging and its size compared to the competition:
And here is our previous and new packaging:
Here is the sleek "product photography" version:
Note: Cross-posted from our company blog