What is NDTV’s online strategy?
I wonder if all of these are actually part of some game plan:
- ndtv.com
- ndtvtravels.com
- ndtvgadgets.com
- ndtvshopping.com
- ndtvlumiere.com
- ndtvmovies.com
- ndtvmusic.com
- ndtvgoodtimes.com
- ndtvcooks.com
- ndtvprofit.com
- ndtvimagine.com
- doctorndtv.com
- cricketndtv.com
- etc.
It looks to me like they’re trying to mimic Network18′s portfolio:
- ibnlive.com
- tech20.com
- storeguru.com
- buzz18.com
- cricketnext.com
- indiwo.com
- moneycontrol.com
- jobstreet.com
- commoditiescontrol.com
- yatra.com
- bookmyshow.com
- compareindia.com
- etc.
The reason why I say that is because Network18 seems to be putting in effort to make each vertical the best-of-breed in the respective categories. For example, MoneyControl, Yatra, BookMyShow, Tech2.0 are popular.
But many of NDTV’s counterparts don’t seem to have any value-add. That’s the impression I get when comparing, say, ndtvgadgets.com and tech2.com.
It’s interesting how these offline media businesses are venturing online and how they’re faring.
(No Ratings Yet)
Loading ...
June 12th, 2009 at 6:23 pm
As far as I know, NDTV’s portfolio pre-dates Network 18′s. Some of the NDTV sites have been there since the 1990s and the early 2000s. While Network 18 is a late entrant and they have been on an acquisition spree, buying existing web properties.