The new ION packaging
Note: I no longer work with IonLab since Nov 12 of 2009.
Today is the second birthday of our ION USB Charger and we are happy to announce that it is now available in a new and improved packaging!
We needed some improvements to our packaging because:
- Our previous packaging did not have the product visible.
- The packaging needs to have a hook so it can be hung – that is how all accessories are placed in a retail store these days.
- We had room for improvement on the look of the box.
The new packages arrived in a box:
And we soon formed an assembly line. I removed the ions from the previous packaging:
Vikram filtered out the new packages, including rejecting any damaged ones:
Varun folded the boxes and put the new ions in them:
It doesn’t sound glamorous, isn’t prestigious to talk about, but it sure was a lot fun and exciting. That’s what startups are about!
Here are the newly-packaged ions stacked back in the box:
Just to put things in perspective, here is our packaging and its size compared to the competition:
And here is our previous and new packaging:
Here is the sleek “product photography” version:
You can grab an ION with the new improved packaging at www.ion.co.in 
Note: Cross-posted from our company blog
(4 votes, average: 5.00 out of 5)
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April 21st, 2009 at 9:17 pm
kickass dude
Congratulations and all the best 
April 21st, 2009 at 9:46 pm
You should probably take a leaf out of HCL’s book, and stamp “ipod charger” or “ipod compatible” somewhere on the box. That’s what most people use a USB charger for, but may not know what they are looking for unless they see their specific use case pointed out.
April 21st, 2009 at 9:58 pm
Ahh this one is much better than the old one that I bought! Good job
April 21st, 2009 at 10:30 pm
I am buying on of these. This is one of a smartest device.
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April 22nd, 2009 at 12:10 am
coooooooool.
April 22nd, 2009 at 5:04 am
This one looks awesome! The colors on the box make it look energetic as compared to the space thingy you had before which made it look mystical
April 22nd, 2009 at 9:52 am
Awesome; really awesome. Gonna rock ! All the best with this new look.
April 22nd, 2009 at 2:37 pm
Jai Ho!!! Excellent work!!! Lage Raho !!!
April 22nd, 2009 at 8:16 pm
very cool! all the best!
April 23rd, 2009 at 11:08 am
@Everyone Thank you all for the encouragement! We are glad that our new changes are well-liked.
@Cheeni We do explicitly mention that at the top of the backside, which unfortunately is not shown in these pictures.
April 28th, 2009 at 3:46 pm
Great Job ! Keep inspiring , Congrats to all of you at ION Labs.
May 2nd, 2009 at 10:25 pm
@Swaroop – Great new design, focusing more on showcasing product and vibrant colors. Brilliant ! .. Hows not being in Adobe feel now ?
May 21st, 2009 at 6:24 pm
Looks much better than the “competition”. But don’t you think it’s a bit costly, atleast in India?
May 24th, 2009 at 1:08 am
@Kumar Thanks!
@Gautam Being in a good big company has its own advantages and I miss those, but every experience is different in its own way.
@Pathik The ion2 pricing is quite competitive with the branded chargers out there in the market. Also, keep in mind that the official Apple iPod charger costs thrice as much