Attention Span
I started using Twitter as an experiment, and it was the first and only social network I really participated in. It was great because I actually made new friends that I went on trips with, got the opportunity to follow the thoughts of interesting people, and whenever I was in a quandary, I just had to holler a question and would get plenty of answers and advice in return.
But I was uneasy because I was feeling jaded. I thought it was because of the typical “overdoing it” reason, but there was more to it. It was affecting my ability to think critically/deeply about a subject.
Why am I thinking so much about a social network? As David Allen once said, “Pay attention to what has your attention.” And clearly, Twitter had more of my attention than it should have.
Since my attention span was reducing from books to blogs and then blogs to tweets, I was being converted from “from a thinker to a clicker”.
So I’ve gone back and started reading books and paying more attention to offline friends. And I’m not alone on this, many people have expressed similar opinions.
Getting your Fix
I think of this situation as getting your fix. Think smoking vs. coffee. Both are stimulants. Both are legal. But since smoking actually affects others, people have to go outside to indulge in it. Hence, it is less convenient. Probably that’s why there are more people addicted to coffee. Because it is more convenient. There is a sufficient barrier to smoking. Even though this analogy may not be true, consider reading blog posts vs. reading books. There is a sufficient barrier of attention to the latter, that is why more people prefer reading blog posts. It is more convenient. The same for reading blogs vs. tweets. The latter is more convenient. Then, going down this path, your ability to think becomes restricted to 140 characters. Twitter gives you that instant high that you published or read something, which means you lose persistence which is required for longer reading, hence tend to think a lot less and quick wins prevent you from going after bigger wins.
The problem with the shorter fix is that you will indulge in it more often and it will have lesser stimulation in the long run. Consider the difference between, say, having a 5-day 9-hour work week with 2-day weekends vs. having 6-hour work everyday with no weekend and no holidays. Which one would you prefer? This is how I argue that a book once in a while will give you more stimulation than a hundred tweets. For example, consider the signal-to-noise ratio – only tools like filtrr.com can filter out #ipl talk, etc. whereas a book would give a broad understanding about a particular subject. In the long run, it is more enriching to go deeper into subjects, not to be “restricted” to a buffet of subjects.
As a sort-of substitute for Twitter, I’ve shifted to a del.icio.us network. After all, most of Twitter is sharing links and delicious doesn’t have the downside of frivolous tweets. Also, delicious shows how many people have bookmarked a link giving another indicator whether something is worth reading or not, and even better, they are tagged appropriately so I immediately know the topic to expect for an article, instead of “This is cool <insert link>.”
The Attention Psychology
Let’s think about attention in terms of psychology, which I am trying to understand a little about from The Mouse Trap blog:
- Maximizing utility
-
U = E x V (where U is utility of act; E is expectancy as to whether one would be able to carry the act and if so whether the act would result in desired outcome; and V is the Value (both subjective and objective) that one has assigned to the outcome.
- Maximizing Predictability
-
While selecting an action we maximize reward and minimize punishment, basically we choose the maximal utility function; while choosing which stimuli to attend to we maximize our foreknowledge of the world and minimize surprises, basically we choose the maximal predictability function; we can even write an equivalent mathematical formula: Predictability P = E x R where P is the increase in predictability due to attending to stimulus 1 ; E is probability that stimulus 1 correctly leads to prediction of stimulus 2; and R is the Relevance of stimulus 2(information) to us. Thus the stimulus one would attend, is the one that leads to maximum gain in predictability. Also, similar to the general energy level of organism that would bias as to whether, and how much, the organism acts or not; there is a general arousal level of the organism that biases whether and how much it would attend to stimuli.
As per my understanding, the first part means that because we expect much utility about something, it’s perceived utility is higher, making it’s value higher. And because Twitter gives that dash of randomness that we desire, it’s utility is much higher than it really is.
The second part means that we want to know more about the world in order to have lesser surprises, and hence we tend to read more and more, especially if it is information that we perceive as relevant to us.
Bottom line: I question whether more and more information and more and more immediacy is really necessary/required for us?
Think of all the great things that have been achieved whether it is a motor engine or a music stereo, would it have been created if the to-be-creator was constantly distracted and with low attention span? Where is the time to get inspired if we’re always mentally tired?
Why Can’t We Concentrate?
I will finish up with excerpts from this excellent article on Salon called “Why Can’t We Concentrate?”:
(more…)
