The “head fake” is that if I don’t have something interesting to write once in a while, it means I’m not doing anything creative or worthwhile in my life. And as a wise man once said “If you don’t like the news, go out and make some of your own.”

There are four reasons why I believe that my weblog has actually been useful or at least interesting to other people.

First was finding out that it was ranked No. 6 in India according to Indiblogger ranking (as of July 23, 2009). I never imagined this writing space to be part of any listing mostly because I don’t write about a niche topic or write about news or tech tips, which are the recipes for a popular website. My interest was in only writing some of my own thoughts, not talking about what others are doing.

Second was finding out that it was ranked No. 5 in India according to Invesp Ultimate BlogRank listing (as of August 17, 2009). And this was ahead of veteran/famous people like Rajesh Jain, FoneArena and others. I was quite surprised.

When I expressed this on twitter, two of my good friends replied saying I shouldn’t be surprised…

(I hope they don’t mind me quoting them, I wanted to record this just to prove I’m not making this up )

That kind of made me believe that this blog is actually bigger than I tend to think about it. But don’t worry, I’m not going to let it get to my head. Nothing’s going to change. I will continue to write about my observations and this just happens to be one of them

I thought I’d jot down some of the writing principles that I’ve absorbed over the years, for those who have asked me this question before:

• “Blog about your passions. Don’t blog about what you think your audience wants. Post because you have something you are dying to write about.” — Mark Cuban
• “One doesn’t make art for other people, even though I am very concerned with the viewer.” — Anish Kapoor
• “I love encouraging people to live a little more consciously. I like challenging people to consider different perspectives. I know that many people think such pursuits are lame, naive, or pointless. I don’t care. This path inspires me. The more I think about it, the better I feel. It wouldn’t matter if the whole world disagreed with me.” — Steve Pavlina
• The point is not to show up on a list, the point is to start a conversation that spreads, to share ideas and to chronicle your thinking. That’s the work of an author. — Seth Godin
• Thoughtful comments and feedback are what keeps me still writing, such as those comments by Sridhar Ratna and others, although I usually don’t have something clever to say to continue the conversation, I just listen to others’ perspectives and learn. Intellectual stimulation is/should be one of the basic necessities in life.
• Every post has to be consistent and of the highest quality (learned this the hard way) — Darren Rowse
• Have a regular posting habit as much as possible — Darren Rowse
• 69 Questions to Ask to Review Your Blog — Darren Rowse
• Don’t write about anything that you wouldn’t discuss with a room full of people.

Thanks for reading.

One year ago, on this day, we launched ion, the ipod charger. The launch was just one blog post. That’s it. Within two hours, Atul Chitnis bought the first ion in our online store. We celebrated.

But hold on, let’s rewind the story a bit.

As people might have heard in our recent running talk, it all started when Vikram, Niara and myself started training together for the 2006 Bangalore Marathon.

During one of our runs, Vikram told us that he had created his own charger circuit and came up with this wacky idea of manufacturing and selling them. I never took it seriously but Niara did. She convinced Vikram to take the idea forward. Nearly six months later, the idea had taken wings.

The prototype looked nothing like something we could sell.

Later, I was planning to attend the first proto.in. Vikram and Niara joined in and we went together. I was totally floored by the energy of the people there and the fire in the eyes of these startup guys. I told those two that they should talk to this guy called Arif Vakil of “Vakil Housing” fame and how he was looking to fund interesting ideas. Immediately, Vikram swung into action, approached Vakil and started explaining the idea. Surprisingly, he showed interest!

Luckily, Vikram had brought his prototype and went to fetch it from his bag. Then Vikram started searching for his iPod when Arif said “Let’s try with my iPod”. Wow. That moment. Imagine if your VC is a would-be customer and the product solves a problem that he himself faces. Nothing like it.

We connected Arif’s iPod to the charger and the charger to a power socket. The blue LED came on. The iPod was showing the charging symbol. We all had smiles on our faces. Arif was impressed and went on to even ask us where we live and so on. That means he really was interested.

After that incident, it was time to head back. Vikram was on an all-time high. That was when we were all convinced that we were on to something. And throughout the bus journey from Chennai to Bangalore, those two convinced me to join ion. I wasn’t so sure. Yeah, it was a Saturdays-only part-time thing. Yeah, Vikram and me had discussed about such things endlessly. But still, I wasn’t sure.

I thought about it the next day and thought “Why not?” I don’t lose much if it bombs and it was a good excuse for us three to keep meeting up.

For various reasons, we didn’t approach Vakil for funding and put in the initial investment ourselves. And we went from shopping for running shoes to shopping for resistors and capacitors and modifying Drupal code.

Then there was the countless decision-making sessions like coming up with poster ideas and then the stories about how we decided the logo for ion, how we landed in trouble with the cops, and finally the launch of ion.

We sent an email to friends asking them to forward to their company internal groups and anybody who would be interested. We also gave posters to put up on their company notice boards. That was pretty much our ‘marketing strategy’. The idea was that we marketed it as an iPod charger and our target audience was the techie crowd.

We marketed it as an iPod charger even though it will work with anything that can be charged with USB right from mobile phones to battery chargers. We use the term iPod charger because that’s what people have most demand for. The second part about targeting techies was because they will be the ones who will look to finding a solution that is cheaper than the official charger which costs 2000 rupees but still is reliable. Ours was one-fifth that price.

The most humbling experience for me was trying to sell ion outside the Aerosmith concert. That was such a good example of a wrong person (me) in the right place doing the job not suited for him. But yet Niara and me did it for ion.

Then came the amazing customer feedback and our highest point – getting featured in a half-page article in Economic Times:

And yes, Arif congratulated us.

But you want to know what’s the craziest part? We made just 200 pieces of ion. Yes, that’s it. 200 ions. Crazy. And see how far it went.

After that ET article happened, we ran out of stock. That was six months ago. Many people have asked me why we’re not selling more ions. So I thought I’ll tell the hidden part of the story today – We never intended ion to live longer than those 200 pieces. It was just a business experiment for us, nothing more. Why? To learn what it takes to convert an idea to a reliable quality product and take it to market.

We never called ourselves a startup back then. That has happened only in hindsight. In fact, I was in it because I thought I could help since I had some experience in maintaining my own websites and maybe I can learn a thing or two in running an ecommerce store.

After we managed to the finish selling the batch of 200 pieces and made decent profit, Vikram moved to USA, Niara moved on to other things in life and so did I.

But the response hasn’t stopped. Even last Thursday (Apr 17), we got emails from four different people in a single day asking when we’ll be back in stock. Crazy, I tell you.

I have had so many personal failures and failed projects in the past few years that it seemed stupid to kill a successful project of ours. So Vikram and myself have been working on reviving ion. We hope to be back with a batch of second generation ions in the next month.

The experiment continues.

I gleaned this from a random look at the website logs for two weeks.

P.S. What does he/she mean by using orkut effectively? Isn’t that an oxymoron?

Not only did I get money, but later in the day, Google (Mail) gave me career advice as well:

Heh.

1. Design Meltdown
2. WordPress Gallery
3. Screenblog
4. WebCreme
5. Nidha
6. Web Design Archive
7. CSSMania
8. CSS Remix

Note: There are still some quirks to be worked out and the wiki is yet to be themed too.

Four movies I can watch over and over:

• Breakin’
• Baghban
• Back To The Future
• Mudhalvan

Four songs I can listen to over and over (there are too many songs I like, I’m just listing 4 songs I want to listen to, right now):

• King of Sorrow by Sade
• Dillagi title song
• Roja instrumental theme by A R Rahman
• 1 Stp Klosr by Linkin’ Park (Reanimation version)

Four TV shows I love to watch (I don’t really watch TV anymore):

• F.R.I.E.N.D.S
• Full House
• The Big Fight on NDTV
• Any show on Discovery Travel & Living

Four places I would rather be right now:

• Any place in India listed in the Outlook Traveller Trekking Guide
• New Zealand
• On the terrace of my home
• With a friend

Four websites I visit daily:

• Bloglines
• Google News for India
• Wikipedia (for the Featured Article of the Day)
• GMail

(via Sharath)

My blog is worth $32,178.78.
How much is your blog worth?