Swaroop C H is 26 years of age. He graduated in B.E. (Computer Science) from PESIT, Bangalore, India. He has previously worked at Yahoo! and Adobe.
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$150,000. That’s what’s in a name. That’s how much Microsoft paid for the name “Zune”:
According to Boslet, Placek cited several other reasons for zeroing in on “Zune”:
- It’s a short word, reflecting the gadget’s small size.
- It has a familiar sound. “‘From tune to zune’ was the expression some inside Lexicon used,” the Journal reports.
- The letter “U” has “a full sound” and “makes one think there is a lot packed into a little word– and product.”
So I searched for the Lexicon Branding company that came up with this name:
“The Lexicon Research Network of 60 Ph.D. linguists in 39 countries was tapped to provide insights into the latest brands in music and video entertainment and to give us suggestions as to words, word parts, sounds and metaphors that might be applied to a ‘next generation entertainment system” — from an SFGate article
It seemed strange to me that they get paid so much for just coming up with a name. But guess what other names they have come up with in the past:
Heh, so naming does matter… recently there was an internal call for suggestion of code names for the next version of Flex, and one of the names I had suggested was finally voted as the official code name! I guess you will hear this name in the press articles on Adobe Flex soon.
If you were skeptical about Apollo (, Flash, Flex, …) like me, then you must watch this video by Todd Hay, Director, Platform Marketing & Developer Relations, Adobe.
The RIA that he demoed was really something that would be amazing to use.
More at adobe.com/devnet/platform/.
(via MNR)
Today was my first day at Adobe.
A month ago, it was so difficult for me to imagine going to a new place, working with new people, and entering a totally new field of work. Today, it was surprisingly easy. Perhaps it is a poignant reminder that the move was such a quick one. Perhaps it was because the new manager and team made it easy for me.
That reminds me that I’ll be working with Mannu Bhai. Well, hopefully, because I don’t think our timings overlap!
I’ll be working on Flex - a framework to create Flash (well, I’m hyper-over-simplifying it, but you get the idea). Flex is one of the really hot products from Adobe these days. For example, when you need to display some advanced visualizations on the web today, Flash is the way to go today, and Flex is the best developer-centric way of creating Flash.
This is a completely new line of work for me, so it’s exciting and worrisome at the same time. I think of it like this - The past two and a half years, I’ve worked on totally web-backend stuff - processing search logs, text processing, database query optimizations, disk space optimizations, simplified distributed computing, etc. Now, I will get to work on totally web-frontend stuff - creating tools that will be used by other developers who will create visually rich websites, and even desktop applications using Apollo in future.
In case you haven’t heard of Flex… Did you know that the latest Yahoo! Maps uses Flex behind the scenes? Go to adobe.com/products/flex/, click on ‘View the Flex Product Overview’, then click on ‘Case Studies’ and then ‘Yahoo! Maps’.
Now, I’ll get back to playing with Try.Flex.org.
