Getting a taste of the very origins of a company to where it currently stands puts the company in a new perspective for the viewer. And this is what happened to me when I was looking at this, the very first Coffee Day logo:
See how it has been modernized to this today:
So where did I get to see all this? At the Coffee Day R&D Laboratory at Chikmagalur. Thanks to my friend Kunal Mysore, a bioscientist at Coffee Day. That's right, a bioscientist.
As soon as we walked in, we could see a slew of jars holding different types of coffee seeds, serving as a reminder that there isn't just one type of coffee.
Kunal was kind enough to explain more about how coffee is made and what the center that we were visiting does. It turns out that one area in this place, probably the size of a tennis court, is the actual production center which processes all the coffee for entire India!
These are the giant-sized decoction filters, similar to what we have in traditional homes, which filters all the coffee:
Walking in further, we got to see the actual lab setup. I would've never guessed that they make coffee here, it looks just like any other chemistry lab.
Looking deeper, we reconfirmed that this is indeed a coffee-making place. My favorite part was the Coffee Taster's Flavor Wheel which is a colorful chart depicting all the various smells, tastes and flavors of coffee. (Click the image to see it in full size.)
A few of us complained that the vending machines we see in companies usually have atrocious taste. But he was surprised, we used the vending machine at this place, and the coffee was heavenly! I guess there must be something wrong happening at the destination place or somewhere in-between.
Kunal then gave as a quick insight into how coffee tasting is done! It's interesting that he is one of the few people who can approve a batch of coffee from the plant and how the quality control process works.
Video by @the100rabh at https://www.flickr.com/photos/swaroop/3800621110.
Let's not forget the research part. We had the privilege of tasting out some new concoctions they have made that is due to come out in Coffee Days in the coming months. I was very impressed by one of the drinks as well as the concept of another one. Looking forward to tasting those at the Coffee Day near my home.
As typical customers, we don't appreciate what happens behind the scenes to deliver a product, but getting to know the work that scientists do so that you get great tasting coffee simply amazed me.
And below here is what reaches the Coffee Day outlets. Yes, the liquid in this very unattractive bottle is what makes your capuccino the next time you visit Coffee Day :)
Last, but not the least, the ultimate recipe for a good coffee:
An amazing tour of the Coffee Day R&D Lab which itself is nestled in the picturesque Chikmagalur made for a terrific weekend: