Swaroop C H

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Whats in a name indeed

25 Mar 2009

Note: I no longer work with IonLab since Nov 12 of 2009.

Vikram has written an interesting post on whether the name of a brand matters which got me thinking.

I don't think it's that simple. I believe that Company name doesn't matter. Product name matters.

This is because the product's name is not just a name, it conveys the image that pops into the person's head when they hear the name.

For example:

It can be argued that this is the result of the company promoting the company name more than the brand name, but then again:

If it doesn't convey the right image, it can be a problem:

Even if the name contributes just 10% to the "cool" factor of a brand, I think it is worth glossing over, as long as it doesn't become a bikeshed debate.

It's funny that this internal debate is now continuing in public.

What do you think?

Comments

James Kendrick says:

You don't like jkOnTheRun? Why not? :)

Manoj says:

You're perfectly right.

Swaroop says:

@James The blog, I like. The name, not so much :)

@Manoj Thanks :)

Jadu Saikia says:

Yes, product name matters !

Sandeep says:

Absolutely true! And there are also few products like Jeep and Xerox which completely define their class of products.

Devdas Bhagat says:

Really?
Apple == overpriced, pretty looking portable device.
Dell == Cheap crap.
Java == bloated, Windows-ish crap.

Product names don't count.

Swaroop says:

@Devdas Let us not confuse between branding and quality of a product. The company/product survives only on the latter. We're not at all debating that. We're only discussing whether the former needs to be paid attention to.

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