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What is NDTVs online strategy

14 Mar 2008

I wonder if all of these are actually part of some game plan:

It looks to me like they're trying to mimic Network18's portfolio:

The reason why I say that is because Network18 seems to be putting in effort to make each vertical the best-of-breed in the respective categories. For example, MoneyControl, Yatra, BookMyShow, Tech2.0 are popular.

But many of NDTV's counterparts don't seem to have any value-add. That's the impression I get when comparing, say, ndtvgadgets.com and tech2.com.

It's interesting how these offline media businesses are venturing online and how they're faring.

Comments

Dharmesh says:

As far as I know, NDTV's portfolio pre-dates Network 18's. Some of the NDTV sites have been there since the 1990s and the early 2000s. While Network 18 is a late entrant and they have been on an acquisition spree, buying existing web properties.

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