Swaroop C H

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ion logo designs

08 Jul 2007

Note: I no longer work with IonLab since Nov 12 of 2009.

One of the many parts in the creation of ion was the designing of the look and feel of the product.

We do very limited direct selling (we sell mostly online) and from what I've seen, people just see the finishing and packaging of the ion and instantly buy it. My understanding is that based on how the product looks and feels, we assume that the same level of "attention to detail" has been maintained even in the internals of the product. In other words, "if it looks good, the product must work good". Heck, we even apply the same logic to boys and girls, we obviously go for the good looking ones... must be something in the genes.

As I was saying, good look and feel increases the "sellability" of the product as well as the desire of the customer to buy the product. It so turned out that we were lucky to arrive at a combination of both good packaging and a solid product (thanks to Vikram's electronics prowess).

We sought help from a friend Diwan Babu (of Guru ColorTech) who did some "amateur" designing for us and it came out really well. He made some four designs (well, actually three since two are variations of the same basic design):

ion_blue_vertical ion_red ion_blue_horizontal ion_black

All four were good designs, and we didn't know how to choose between them.

My view was that I didn't like the black one because the long 'i' makes it look like 'j' and the red one was too bright. I was biased towards the blue horizontal one, especially because I remembered what Philip once said:

"Light blue is a universally neutral colour in that all other colours that exist are either offensive or have negative connotations in some religion, or culture."

We happened to be sitting in front of a Nike showroom thinking about what to do, and this crazy idea of asking real people came up (okay, I admit it was me who suggested it, but catching random people and talking to them is not my thing, so those two did most of the hard work). Several people, who tried to walk in to the store, were bombarded by us asking about which logo they would prefer. Just to make sure we were doing a proper survey, we changed the order of the logos (so that they're not biased towards the one in the center, etc.), we asked people of different age groups, and so on.

It was a clear decision - the blue (horizontal) logo was going to be the look of the ion.

After that, we used the blue logo as our basis to create many more designs such as the posters, the banner and the final box design:

ion_box_front

It was "too blue" all the way, heh.

Comments

t3rmin4t0r says:

The red design with the blue's typography, on blue would've been what I'd have gone with ...

http://t3.dotgnu.info/code/ion-blue.png

The blocks and a few connectors in the background give it a bit more "grip" to it than a blue haze. After all it is an electronics product, rather than the splash screen for some DVD player (honestly, that's what it reminds me of).

But, customer feedback ... good work :)

Swaroop says:

@Gopal: Aah ok! :-)

t3rmin4t0r says:

@swaroop: which is why I said the "blue's typography" above

Swaroop says:

@Gopal: I still don't like the long 'i', and the 'ion' name is not legible, but other than that, I think your version would've been pretty good, hmmm...

benjamin says:

I read about ion here.

http://www.livemint.com/2007/07/08192523/Entrepreneurs-juggle-day-jobs.html?atype=tp

And came over here to see if you have blogged about it.

This is cool stuff (Startup from India).

All the best.

Tariq says:

honestly, if you ask me, the logo is way beyond amateur-ish poor attempt at photoshop with a horribly chosen free front (the blue one, i suppose).

since its an electronic product, people like simplicity, everything simple in the electronics market does well.. from ipods to single button microwaves...

well, just my 2 paise, much luck on your venture tho :)

Ananth says:

I agree with all comments above on logos. Spectacular. The back ground revolving electrons design is catchy. Have you considered giving the "i" in ion a different font than other letters? I'm not the most intelligent of the lots but I could get iON like iPod the first time I saw. iON would probably send a stronger message.

Swaroop says:

@Ananth: There is a history behind why "ion" and not "i-ON", perhaps a story for another day :)

lovinlogos says:

I love the upper blue one, but i guess you could have had a white light at the center just like the red logo beside it to give the whole electrons thing a little burst of energy.

The final box design looked a bit dull. I would have liked it with a darker background. I think it would let the lighting effect illuminate more with a darker background.

Too much light made it too blue.

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